I just received this flyer in the mail with a big picture of an adorable baby who looks like he just started walking and behind him looking proud and excited his mother softly out of focus. I assumed this was a mailing for some baby product, like all the others. No, this flyer is advertising earthquake insurance.
Does anybody have a clue what they are doing with this photo?
I imagine a photo of a real earthquake, maybe a house disintegrated into rubble and people looking dusty, wounded, and bloody might not sell insurance well. But what's with the baby? Was this just a generic stock photo that the company thought would make people stop and read their brochure? Are babies supposed to bring out our generic protective instinct? Are we supposed to think about how horrifying it would be if this baby was leveled by an earthquake just after he learned to walk, because that's what I thought.
Even creepier... does this marketing campaign somehow know I am a parent? Did some corporation sell an advertising company my data? Do they send other people mailing with different pictures? Do seniors get an image of a happy couple sitting on porch swing.
Anyway I do not plan on buying the insurance, but the flyer certainly got me thinking.
Does anybody have a clue what they are doing with this photo?
I imagine a photo of a real earthquake, maybe a house disintegrated into rubble and people looking dusty, wounded, and bloody might not sell insurance well. But what's with the baby? Was this just a generic stock photo that the company thought would make people stop and read their brochure? Are babies supposed to bring out our generic protective instinct? Are we supposed to think about how horrifying it would be if this baby was leveled by an earthquake just after he learned to walk, because that's what I thought.
Even creepier... does this marketing campaign somehow know I am a parent? Did some corporation sell an advertising company my data? Do they send other people mailing with different pictures? Do seniors get an image of a happy couple sitting on porch swing.
Anyway I do not plan on buying the insurance, but the flyer certainly got me thinking.
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